MILLET

Description

As a partner of the Compagnie des Guides, the Chamonix store is the essential flagship of the Millet brand. This is why it was chosen in order to apply the new Retail concept that we have developed with the brand. The brand's anchoring in the practice of mountaineering and climbing is transcribed in a minimalist approach close to abstraction in order to suggest the mountain environment.
The brand's anchoring in the practice of mountaineering and climbing is transcribed in a minimalist approach close to abstraction in order to suggest the mountain environment.
L'ancrage de la marque dans la pratique de l'alpinisme et de l'escalade se transcrit dans une approche minimaliste proche de l'abstraction afin de suggérer l'environnement montagnard.
The anchoring of the mark in the mountaineering and climbing is transcribed into a minimalist approach close to abstraction to suggest the environment of the mountain.
L'ancrage de la marque dans l'alpinisme et l'escalade se transcrit dans une approche minimaliste proche de l'abstraction pour évoquer l'environnement de la montagne.
 The brand experience thus created is more subtle.